When people you've never met want information
about you, a natural reaction is to take a step back and wonder
how that information might be used.
The more "powerful" the information is -- in other
words, the more ways in which it can be used or potentially abused -- the more cautious
you will be when asked to provide it. If it's just your name, you
probably won't care. But if it's your e-mail address, you may be
less inclined to provide it. And if it's your credit card
information, you may not want to provide it at all, especially if
it's not in a way that you are familiar with.
As a Privacy Matters!TM
member site, we fully recognize and understand your concern, and
how it relates to our site. If you use all of the features of our
site, you may eventually be asked to share personal information
with us, which might make you feel uncomfortable since you would
be sharing that information via the World-Wide Web. For this
reason, we pledge to abide by the Privacy Matters!
Customer Privacy Protection Pledge, which states:
We will not attempt to collect information specific to
you without your knowledge. We may analyze the anonymous,
aggregate information generated by your visit, such as
server logs, to determine visitor traffic patterns, but
this information will not be tied to you directly.
When requesting information, the reason for doing so will
either be obvious (e.g., a shipping address for an order
you are placing) or will be stated explicitly within one
click from the page location where the information is
requested, in such a way that you may read the
explanation before providing the information.
We will not request user-specific information from our
site visitors who, by the nature of the content of our
site, are expected to be under the age of 18, unless we
can positively confirm that the under-age user's
parent(s) or legal guardian(s) have given explicit
consent for the provision of such information. Statements
by the under-age user regarding the consent of his or her
parent(s) or legal guardian(s) will not be taken as proof
that such consent has been given.
Personal information that you share with us will not be
redistributed to any third party (via sale, rental, gift,
or other sharing or transfer) without your explicit,
verified permission in advance. This means you don't need
to "opt out" of having your information
redistributed -- we assume that is what you want unless
you specifically tell us otherwise. Of course, if we are
presented with a legal court order requiring the transfer
of your information for law enforcement purposes, we may
have no choice but to comply with that order.
(For commercial sites) We will not use
information that you provide for future off-site
electronic marketing efforts unless you specifically
request that we do so. For example, if you place an order
and provide your e-mail address in the process, you will not
need to "opt out" from our mailing list(s).
Furthermore, all requests to "opt in" to our
mailing list(s) will be verified prior to sending you any
electronic marketing material. Such verification will be
done by requiring that you respond to an e-mail sent to
your address prior to your receipt of marketing material,
so that you need not do anything at all if you do not
wish to be added to the mailing list(s).
If we use HTTP cookies, or if we display banners that are
served from another site that uses HTTP cookies, we will
explain why the cookies are being used. This explanation
will be placed in a clear, obvious location and will be
written to be easily understood. For cookies that are not
generated on our site, our explanation will depend
largely on the explanation provided by the other site(s).
(The advertising-supported version of
the Privacy Matters! pledge may include ad banners that
employ cookies from the banner provider.)
We will use all available resources to protect your
personal information from unauthorized disclosure, both
during transfer between your computer and our server and
while the information is in storage under our control.
We will submit to regular peer review by other Privacy
Matters! member sites to ensure that our
our pledge, you are asked to report it to the Privacy
Matters! administrators, referring to
Member # 1000554.
We hope this assurance will help you
feel more comfortable using our online resources! If you
have any questions about the handling of your information, you
are urged to contact us promptly.